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Tear-jerking iPhone X short film goes viral in time for Chinese New Year

February 12, 2018 5:10 AM
43 0

'If your family reunion only lasts three minutes, what will you do?' asks this 7-minute feature, shot entirely on an iPhone X

Apple’s latest viral marketing video to promote the iPhone X is a hit among the Chinese, according to a report from ad news publication Adweek.

It was released earlier in the month, just in time for Chinese New Year festivities in China, and the rest of the world. In China, the video has received over 68 million views, said Adweek.

The short film, titled "3 minutes," is based on a true story and features a mother who works as a conductor in one of the longest train journeys in China, longing to see her young boy for the holidays.


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