Developing an Innovation Mindset in Healthcare Marketing

February 15, 2018 2:52 AM

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Few industries today are as challenging as Healthcare. It is constrained by a very high level of legislation and regulation. The selling and buying process is intricate. Price structures are provoking unusual partnerships. The millennial generation as patients and HCPs (Health Care Providers) are creating new forms of relationships. Advanced marketing and distribution systems and platforms are emerging. And technology is constantly evolving to seamlessly integrate itself in the lives of the patients, members and providers of the healthcare community.

Given this situation, how will HCPs input innovation to their healthcare marketing strategy?

VITAL Healthcare Marketing Conference ’18 aims to help the healthcare marketing decision-makers to develop an innovation mindset amidst this changing environment in the PH healthcare marketing industry.

This conference will help companies and brands explore new models of innovation for sustainable growth. It will focus on the challenges and opportunities of innovation for healthcare industry within the Philippine environment.

Leading companies in healthcare industry will discuss the evolving patient and HCPs (Health Care Providers) partnerships, how to create meaningful connections between brands and consumers through marketing communications, distribution plans that create more access points for customers, and opportunities of data with technology to help design new consumer experiences and solutions in healthcare.

This learning event is open to all healthcare marketing practitioners in consumer healthcare, specialized products, established products, hospitals and medical services, wellness, health insurance, distribution and retail.

The healthcare landscape is undergoing a major transformation. This is the right time to develop an innovation mindset amidst the changing market environment. Attend the Vital Healthcare Marketing Conference ’18 on March 20, 2018 at Fairmont Hotel, Makati City, PH.

This program is organized by Fiera de Manila, Inc. and sponsored by Havas Life, a fully integrated, global health communications group.

Source: business.inquirer.net

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