The luxury brand has banned the use of lizard, crocodile, and snake skin in any of their creations
Chanel has become the first luxury fashion house to turn its back on exotic animal pelts such as lizard, crocodile and snake skin, in a move hailed by animal rights groups on Tuesday, December 4 (Wednesday, December 5 in the Philippines).
Its head of fashion Bruno Pavlovsky declared that it "would no longer use exotic skins in our future creations", saying it was becoming more difficult to source high-quality pelts ethically.
Handbags, coats and shoes made from snake, alligator and stingray skin command premium prices, with Chanel handbags made from them reportedly selling for up to 9,000 euros ($10,300).
Python skin bags were removed from Chanel's website Tuesday, although secondhand bags were still on sale from more than 5,500 euros from online resale sites.
Animals rights groups cheered the move, with the People for the Ethical Treatment of Animals (PETA) and the Humane Society International (HSI) claiming that the iconic house founded by Coco Chanel was also renouncing the use of fur.
But in a statement Chanel did not mention fur, saying it would no longer use crocodile, lizard, snake and stingray to make coats, bags and shoes.
Its veteran designer Karl Lagerfeld had earlier told the industry bible Women's Wear Daily that Chanel used fur so rarely that he could not remember the last time it featured on the catwalk.